Building an Allstar Team

Stephanie Nadalin

AVP, Communications, Canadian Tire Corporation

Building a Rockstar Team

Drawing on her breadth of experience, Stephanie will detail how teamwork, collaboration, and cross functional excellence inform her approach to building and maintaining high performance PR teams. 

Stephanie will outline her proprietary HEART model on key attributes for establishing a high performance team and share Canadian Tire Corporation’s award winning marketing communications campaign case studies to bring the model to life.


With her career spanning politics and government to global agency work and now leading external communications for one of Canada’s most iconic retail brands, Stephanie Nadalin has run the gamut of proactive, reactive, strategic and marketing communications challenges. An expert at juggling priorities and personalities, while maintaining a laser focus on creative, strategic and influential communications, she has built and led teams to deliver highly effective programs and campaigns. Over the years, Stephanie and her teams have earned top industry awards from reputable organizations; a testament to her proven ability to bring teams together, promote innovative thinking and drive growth and strategy forward.