As communications professionals, we are invaluable to our communities for our capacity for social good. We craft messages, spread the word, and get people talking – and we do this better than anyone else. For most of us, it’s what we get paid to do.
But our reach must extend beyond the workplace. We must lend a skilled hand to our communities and the causes dear to our hearts.
In this session I will present some popular communications campaigns and what we can learn from their success (think Bell Let’s Talk or even, yes, Kony 2012). I will also speak to my own success in supporting mental health initiatives and in particular, the Canadian Mental Health Association (CMHA). In recent years I have organized charity soccer tournaments for the CMHA and have helped guide their national Ride Don’t Hide event. Throughout the session, I will discuss how communications professionals can make a real difference, as well as the personal and societal benefits of doing so.
Born and raised in Waterloo Region, Quinn Silbermann is a writer through and through. He graduated from the University of Waterloo with a degree in Honours English: Rhetoric & Professional Writing and a Digital Media Studies Specialization. Since graduation, he has been establishing himself as a subject matter expert and resident wordsmith in his role as Corporate Communications & Brand Specialist, at a Kitchener-based financial services company. He is also a published poet and dedicated mental health advocate who has run grassroots charity events.