This strategy session will cover both aha moments and what to avoid as a change communicator, including:
Patty Attwell seems to have a talent for picking companies on the brink of major change. She has been lead communicator for two large and long-standing Canadian companies as they were acquired. As Director of PR for M&M Meat Shops, she was front and centre during two years of the company being actively for sale and one of the last executives to leave when the new ownership began restructuring. Patty then joined leading Canadian space company COM DEV to undertake a full global brand refresh. Within a year, COM DEV was purchased by Honeywell, a US Fortune 100 company. After steering their integration communications for the first year, she was given management of the global Honeywell Space marketing portfolio. Patty has seen a lot of change in the business and has been one of the people setting the tone around her office as they develop a new normal.