Learn how community relations and crafting a deeper narrative can transform construction projects into meaningful experiences that bring people together. Over the course of one year, the City of London removed, rehabilitated and returned a 143-year-old superstructure to the core of the city. For residents, it meant losing a vital connection to the downtown, and for some, a fear that their beloved Blackfriars Bridge may never return. Learn how the City of London kept the community connected & helped them reclaim ownership of the project using a combination of unique media encounters, storytelling strategies and special events. Plus, learn how the Blackfriars Bridge project has influenced new event management practices and inspired new blogging & business relations strategies during the construction of London’s first flex street.