In nearly 95% of all crisis communications cases, the business in question never sees the issues coming. How they respond within the first 24-hours can be the defining element between an issue escalating or de-escalating and going viral. At Blue Door, we see this every day – from dissatisfied employees, to insensitive social media posts, assault allegations and more, we help our clients manage some of the most difficult moments of their careers, and come out on top. If we do our job right, many of these situations never make it past the first 24-hours, and you probably don’t even know they happened. In this presentation, Laura Silver will review her 10-year career as a crisis communications specialist, her roadmap for crafting strong crisis communications strategies on the fly, how to communicate with everyone from employees to media, and how Blue Door helped some of our most notable clients come out on top.