Helen Eichel

Web & Digital Product Designer, Imacom Design

The Psychology of Technology: Emotions & The Next Wave of Marketing 

Research shows that up to 80% of purchasing decisions are based on emotions.  Emotions are like caffeine; they can wake up your potential customers and jolt them into action.

In this session we will look at the latest research and theories on emotion, and how they can be applied to help marketers benefit from the return on investment of emotional bonding. We will also explore the reasons why emotions are a critical component to future product and marketing success.

We will also take a high level view of the latest trends by big tech giants like Google, Skype and other applications that use artificial intelligence, and appear to be moving toward artificial emotions. As artificial intelligence progressively impacts the success of our brands, it is very conceivable that in the near future, artificial intelligence will BE the brand.


Helen Eichel is currently at Imacom Design as a Web & Digital Product Designer.

Helen started her career determined to learn “why we do what we do.” She graduated from the University of Western Ontario with an Honours Psychology Degree, as well as Graphic Design from Sheridan College.

Now with over 25 years’ experience, she creates what she affectionately calls “emotionally-smart” websites, ads and videos to help business owners, marketers and non-profits reach their business goals.