As more news comes out about COVID-19, the health and safety of our members and event attendees is our highest concern. Given recent developments, IABC Waterloo has decided to postpone the 2020 Break Through Communicatons Conference. We hope to bring you our amazing lineup of speakers at the beautiful Walper Hotel sometime in the next few months. If you’ve purchased tickets, you will get a full refund.

Thank you for your understanding and we hope to see all of you at our rescheduled date.

April 22, 2020

The Walper Hotel
20 Queen St South
Kitchener, Ontario 
N2G 1V6

 

Conference Will Start in

About The Conference

IABC Waterloo started Break Through in 2017 to offer something totally new to communicators in the Waterloo Region. The conference provides attendees with the skills and strategic thinking they need to effectively engage their audiences in today’s rapid-fire communication landscape. Communicators will learn about the latest and greatest industry info and trends, so they can take the next step in their careers.

Attending Break Through is a great way to grow your knowledge and network with fellow professionals. This conference offers comprehensive and focused topics highly relevant to communications professionals in a variety of fields.

By attending the IABC Waterloo Break Through Conference, you will:

  • Experience outstanding keynote speeches.
  • Choose from exceptional sessions on a variety of topics.
  • Leave with a toolkit bursting with the knowledge and skill to tackle any issue.

Schedule

We are proud to offer two tracks. Participants may mix and match between tracks, details will be confirmed once you register.

Conference Day

This is your chance to learn from outstanding professional communicators and up your game.

Connect

Expand your network, with more than 80 participants in attendance.

Leadership Development

For communication professionals in or aspiring to be in a leadership role, this track will explore your leadership style and teach you how to organize your efforts to strategize for success.

Schedule

08:30–09:20
Arrival & Registration

09:20–09:30
Welcome Remarks

09:30–10:30
Keynote: Caroline Kealey

10:30–10:45
Break

10:45–11:30
Expecting the Worst: The Power of Effective Crisis Communications, Laura Silver

11:40–12:25
Building an Allstar Team, Stephanie Nadalin

12:25–13:10
Lunch

13:10–13:55
Failing to Succeed: How to Take Creative Risks and Supercharge Your Career, Paula Barrett

14:05–14:50
The Leader Within, Cathy Bouwers

14:55–15:00
Break

15:00–16:00
Closing Keynote

16:00–16:15
Closing Remarks

Tactical Track

This track offers both what communication professionals need to know and how to do it. Sessions will offer case studies and examples of strategy in action.

Schedule

08:30–09:20
Arrival & Registration
09:20–09:30
Welcome Remarks
09:30–10:30
Keynote: Caroline Kealey
10:30–10:45
Break
10:45–11:30
The Power of Storytelling, Rebecca Kain
11:40–12:25
Doing More With Less: Communications at a Non-Profit, Jennifer Judges
12:25–13:10
Lunch
13:10–13:55
The Six Critical Components that Drive Social Media Success, Cyrus Mavalwala
14:05–14:50
Case Study: When Construction Builds Community, Megan Fontaine
14:55–15:00
Break
15:00–16:00
Closing Keynote
16:00–16:15
Closing Remarks
Buy Tickets
If you're interested in Group Tickets (3 or more people from the same organization), visit iabcbreakthrough.com/group-tickets/

IABC Member Early Bird

$149
  • Industry Experts
  • Critical Topics
  • Tips From Speakers
Buy Tickets

Non-Member Early Bird

$249
  • Industry Experts
  • Critical Topics
  • Tips From Speakers
Buy Tickets

Participant Feedback BT

  • Thanks for hosting such a fantastic local event! Usually we have to travel to a major city to find a high quality communications conference and it was wonderful that this one was so close to home and offered a taste of local talent.

  • An invigorating and informative conference. I walked away feeling inspired, motivated, and knowledgeable of key strategies that can/should be used in communications.

  • As a student this was a fantastic experience! Though all speakers gave me a lot to put into my toolkit, the panel was especially relevant for me. So many tips and encouraging stories for me to consider as I enter the workforce!

  • IABC’s Break Through conference gave me the opportunity to connect with engaging and thought provoking people in my field. Applying the innovative tips and tricks I learned from the speakers and other event attendees has already made a positive impact on my professional and personal life.

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About IABC Waterloo

IABC Waterloo has been bringing together communication professionals in the Waterloo Region and surrounding areas since 1983.

IABC Waterloo is managed by a board of volunteer leaders who support our community of business communication professionals by bringing together both IABC members and engaging non-members.

We aim to connect and empower local communicators. We put on numerous PD and networking events that cover a range of topical professional development areas, like communications strategy and ROI, social media and digital ads, visual communications design, and more.

If you have any questions about IABC Waterloo, would like to join the Board or be a part of Break Through next year, please email us at breakthrough@iabcwaterloo.com.

Venue

The Walper Hotel
20 Queen St South, Kitchener, Ontario N2G 1V6
breakthrough@iabcwaterloo.com