March 21, 2018

Cambridge Mill  
100 Water Street North  
Cambridge, Ontario 
N1R 1P1 

Conference Will Start in

About The Conference

IABC Waterloo started Break Through in 2017 to offer something totally new to communicators in the Waterloo Region. The purpose of Break Through is to provide attendees with the skills and strategic thinking they need to effectively engage their audiences in today’s rapid-fire communication landscape. We want to bring communicators together to learn about the latest and greatest industry info and trends, so they can take the next step in their careers.

Attending the Break Through Communications Conference is a great way to grow your knowledge and network with fellow professionals in the communications industry. This communications conference offers comprehensive and focused topics that are highly relevant to communications professionals in a variety of fields.

By attending the IABC Waterloo Break Through Conference, you will:

  • Experience outstanding keynote speeches.
  • Choose from exceptional sessions on a variety of topics.
  • Leave with a tool kit bursting with the knowledge and skill to tackle any issue.
  • Schedule

    We are proud to offer two tracks; communication skills and strategy. Participants may mix and match between tracks, details will be confirmed once you register.

    Conference Day

    This is your chance to work with and learn from outstanding professional communicators.

    Connect

    Expand your network, with more than 100 participants in attendance.

    Meet Our Speakers

    The 2018 Break Through Communications Conference will bring together an array of influential speakers from across the industry with a variety of experience levels and expertise. Click through the list of speakers to see their profiles and session topics.

    Assistant Director, EY
    Vice President of Marketing & Communications, Economical Insurance
    Strategic Department Communications Supervisors with The Regional Municipality of York's Community and Health Services Department
    Creative Producer, CTV Kitchener
    Manager of Marketing Communications, Honeywell Aerospace
    Senior Specialist, Social Media, Corporate Marketing, Economical Insurance
    Producer/Director, OpenText
    Web & Digital Product Designer, Imacom Design
    President of Accolade Communications
    Managing Director, KWITTKEN

    Skills Track

    Sponsored by Conestoga College, Bachelor of Public Relations program.

    This track offers both what communication professionals need to know and how to do it. Sessions explore trends in the communication profession, the latest research and the skills needed to remain current.

    Schedule

    08:30–09:20
    Arrival & Registration
    09:20–09:30
    Welcome Remarks
    09:30–10:30
    Keynote: Maliha Aqeel
    10:30–10:45
    Break
    10:45–11:30
    The Art Of Storytelling, Kurtis Thomas
    11:40–12:25
    Creative Problems Through Animation, Ryan Snider
    12:25–13:10
    Lunch
    13:10–13:55
    Unleashing The Power Of Facebook Ads, Naheed Somji
    14:05–14:50
    The Psychology Of Technology, Helen Eichel
    14:55–15:00
    Break
    15:00–16:00
    Closing Keynote: David Bradfield
    16:00–16:15
    Closing Remarks

    Strategy Track

    Sponsored by McMaster University, Master of Communications Management program.

    For communication professionals aspiring to a leadership role, this track empowers them to explore self-organization and how to organize their efforts to strategize for success. Sessions offer case studies and examples of strategy in action.

    Schedule

    08:30–09:20
    Arrival & Registration
    09:20–09:30
    Welcome Remarks
    09:30–10:30
    Keynote: Maliha Aqeel
    10:30–10:45
    Break
    10:45–11:30
    Purpose: How Brands Are Doing Right, Right, Betsy Cooper
    11:40–12:25
    Breaking Up Is Hard To Do, Patty Attwell
    12:25–13:10
    Lunch
    13:10–13:55
    How To Push Boundaries And Get Away With It, Sandra Crescenzi, Kylie-Anne Doerner & Sonia Taurasi
    14:05–14:50
    The Declining Trust In Organizations, Dominique O’Rourke
    14:55–15:00
    Break
    15:00–16:00
    Closing Keynote: David Bradfield
    16:00–16:15
    Closing Remarks

    Participant Feedback BT2017

    • Thanks for hosting such a fantastic local event! Usually we have to travel to a major city to find a high quality communications conference and it was wonderful that this one was so close to home and offered a taste of local talent.

    • An invigorating and informative conference. I walked away feeling inspired, motivated, and knowledgeable of key strategies that can/should be used in communications.

    • As a student this was a fantastic experience! Though all speakers gave me a lot to put into my toolkit, the panel was especially relevant for me. So many tips and encouraging stories for me to consider as I enter the workforce!

    • IABC’s Break Through conference gave me the opportunity to connect with engaging and thought provoking people in my field. Applying the innovative tips and tricks I learned from the speakers and other event attendees has already made a positive impact on my professional and personal life.

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    About IABC Waterloo

    IABC Waterloo has been bringing together communication professionals in the Waterloo Region and surrounding areas since 1983.

    IABC Waterloo is managed by a board of volunteer leaders; we support our community of business communication professionals by bringing together both IABC members and engaging non-members. We do so through innovative thinking, shared best practices, in-depth learning, career guidance and by providing high quality professional development events.

    We support members with member benefits, such as:

  • A meeting place for face-to-face networking opportunities
  • Recognition and awards opportunities
  • Regular newsletters and email bulletins
  • Job board
  • Certification
  • Volunteer opportunities
  • Knowledge Centre and online library with the research on effective business communication
  • Strategic communications tools, real-life case studies and ready-to-use templates
  • The collective experience of IABC’s worldwide network
  • If you have any questions about IABC Waterloo, would like to join the Board or be a part of Break Through next year, please email us at breakthrough@iabcwaterloo.com.

    Buy Tickets
    Grab your tickets today - 2017 sold out 10 days before the conference date!

    IABC Member

    $199
    • Industry Experts
    • Critical Topics
    • Tips From Speaker
    Buy Tickets

    Non-Member

    $299
    • Industry Experts
    • Critical Topics
    • Tips From Speaker
    Buy Tickets

    Venue

    Cambridge Mill
    100 Water Street North, Cambridge, Ontario N1R 1P1 
    breakthrough@iabcwaterloo.com